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Why Pango

Naming the AI was harder than building it. Here's how we ended up with a robot pangolin, and why we don't regret it.

Pango

May 11, 2026·1 min read

For about three months the AI in stateful was called "stateful." You'd @-mention it the same way you mention the app. That's terrible. It's like calling your dog "dog." Every sentence that talked about the AI tripped over itself.

We tried a few names. Some that were too generic ("Plan"), some that were too cute ("Pip"), some that were trying way too hard to sound like a real assistant ("Vega" — sorry, Vega, you were nice). None of them landed.

The shift happened when we stopped trying to pick a name and asked what character we actually wanted the AI to be. Not in a brand sense — in a "what does it feel like when it shows up in your group chat" sense.

The answers were specific: persistent without being needy. Has tools but isn't smug about them. Helpful in the way an animal who's really paying attention is helpful — without speaking unless asked. Comfortable being part of a group it didn't choose. Not afraid to organize a mess.

Pangolins fit a lot of that. They're armored, which we liked — the AI is not anxious to please. They're persistent (literally curl into a ball and wait). They eat ants out of a colony, which is approximately what AI does to a thread of half-formed group decisions.

So: Pango, the robot pangolin. You type @pango to get its attention. It's the only character in the product. You don't see "AI is thinking" — you see "Pango is thinking." We think it's a better experience even before you can articulate why.

The naming lesson, if there is one: don't pick the name first. Pick the character first. The name almost always falls out.